I remember when Whole 30 became big I was reading on their site. I didn't do the program but this always stuck with me...

"It is not hard. Don't you dare tell us this is hard. Beating cancer is hard. Birthing a baby is hard. Losing a parent is hard. Drinking your coffee black. Is. Not. Hard. You've done harder things than this, and you have no excuse not to complete the program as written. It's only thirty days, and it's for the most important health cause on earth - the only physical body you will ever have in this lifetime."

I did lose weight on the Whole30 Plan and really, I have to admit that it was NOT that hard. I agree with that statement from the book, although I never did drink my coffee black ~ I used Nutpods instead.